Merchant
Of Simplicity Jason Fried

Video: https://www.youtube.com/watch?v=NgWF1iObI_E

REWORK is a great book I enjoyed reading in 2010.

front-cover
I loved to pass it out to the upcoming and young management I was working with at the time. Don’t know if they ever read it, though. This book still contains valid insights for trying to get a Startup or business of the ground these days. If you ever find yourself in a place of meeting addicts that manage and plan ahead without connecting to the craft and product … this might be the medicine and cure you need. For yourself… to leave the place and do your own thing or as a present to these people to make them realize something and hopefully change.

Basecamp (company)

Basecamp, formerly named 37signals, is a privately held American web application company based in Chicago, Illinois.
Definition from Wikipedia – Basecamp (company)

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