Slacktivism Does the internet hurt real activism?

An very interesting article was posted in c’t about scientific statistics about the decline of tangible activism and demonstrations. The reason for online „slacktivism“ seams to be a preference for social visibility and a correlating indulgence user feel when having „done something“ when clicking on a „like“ button or signing a online-petition. The problem is that real tangible and monetary help falls short with this kind of  behavior. Another downside is the high dispersal in online activism as a broad range of services compete for the users attention. Many of whom are not officially recognized by state-officials or suffer from a lack of further political consequences.

To sum up this up … use online petitions to raise awareness but place a strong call to action on traditional means of support with donations, tangible goods and actual physical presence (like demonstrations and actions).


Slacktivism (slactivism or slackervism, a portmanteau of slacker and activism) is a pejorative term for "feel-good" measures in support of an issue or social cause.
Definition from Wikipedia – Slacktivism