An very interesting article was posted in c’t about scientific statistics about the decline of tangible activism and demonstrations. The reason for online „slacktivism“ seams to be a preference for social visibility and a correlating indulgence user feel when having „done something“ when clicking on a „like“ button or signing a online-petition. The problem is that real tangible and monetary help falls short with this kind of behavior. Another downside is the high dispersal in online activism as a broad range of services compete for the users attention. Many of whom are not officially recognized by state-officials or suffer from a lack of further political consequences.
To sum up this up … use online petitions to raise awareness but place a strong call to action on traditional means of support with donations, tangible goods and actual physical presence (like demonstrations and actions).
Slacktivism (a portmanteau of slacker and activism) is the practice of supporting a political or social cause by means such as social media or online petitions, characterized as involving very little effort or commitment. The action may have little effect other than to make the person doing it feel satisfied that they have contributed. Underlying assumptions promoted by the term are that these low-cost efforts are ineffective, and substitute for more substantive actions rather than supplementing them. Empirical investigation has found these assumptions are incorrect. The belief that slacktivism is effective varies across different groups, and support for slacktivism is contingent upon what people consider as successful activism.Many websites and news platforms have integrated social media sites such as Facebook and Twitter into their interface, allowing people to easily "like", "share" or "tweet" about something interesting they saw on the Internet. People can now express concern about social or political issues with the click of a mouse, raising the question of what is actually being accomplished by these "likes" when very little thought or effort is required.Slacktivist activities...
Definition from Wikipedia – Slacktivism